Kimarah Algie | Founder of Witch Hunt Ltd

Monday 23 December 2024

I’m Kimarah Algie, a creative professional with an insatiable love for all things fantasy, Dungeons & Dragons, and, of course, design. As a former graphic designer and creative director, I’ve always had a knack for transforming ideas into visual stories—whether through branding, product design, or turning casual TTRPG fans into stylish adventurers through my online retail business, Witch Hunt.

Witch Hunt, born from my passion for tabletop role-playing games, blends my love for design with the geeky, whimsical world of D&D and other fantasy realms. The business began humbly, crafting jewellery that offered a subtle nod to the fantasy genre, but has since grown to include an array of products that allow TTRPG enthusiasts to wear their fandom with pride—even at formal events like weddings. My cufflinks, ties, and other accessories are known for being stylish without shouting, “I’m a nerd!” from across the room (unless, of course, you’re into that).

I’ve always aimed to balance geeky flair with everyday wearability, creating pieces that let fans express their love of fantasy without compromising on elegance.

But that’s just the start. I’ve also dipped my toes into making products for my fellow small business owners with my newest venture, Beacon Forge. This brand is all about crafting functional and visually striking trade show setups for other traders in spaces like comic cons and tabletop gaming expos. There’s a clear understanding of what these vendors need—I’m one of them, after all. Beacon Forge’s designs ensure that every stand, display, and sign doesn’t just look good, but helps tell the story of their product and brand, setting them apart from the competition.

If you couldn’t tell by now, I’m someone who enjoys spinning a lot of plates. In addition to running Witch Hunt and launching Beacon Forge, I’m also constantly honing my marketing strategies and e-commerce optimisation. I’m not just the designer behind everything; I’m also the marketing brain, the operations manager, the customer service rep—you name it, I wear the hat.

At the heart of everything I do is storytelling. Whether I’m designing for Witch Hunt, helping other businesses stand out at trade shows, or working on a fresh collection, it’s about creating visual narratives that resonate with people. There’s a certain magic in combining fantasy with design, and that’s the core of who I am—both as a business owner and as a person.

So, yes, I’m a bit of a geek, a bit of a dreamer, and definitely a maker of things. But most of all, I’m someone who loves turning wild ideas into real businesses (with an emphasis on profitability) and helping others do the same.

You can connect with Kimarah on LinkedIn or explore her Instagram and Facebook pages.

Monday 23 December 2024