Belfast Academy of Marketing - Content Marketing Workshop

Monday 26 September 2022

Join Belfast Academy of Marketing for their Content Marketing Workshop taking place Tues 11th Oct!

The term ‘content marketing’ has been around for some time now but it only properly started to catch fire at the beginning of 2012 and has continued to grow every year since. But what exactly is it and how can it help your business attract and retain customers?

Belfast Academy of Marketing's content marketing workshop is for marketers that are prepared to take their content marketing skills to the next level. The content marketing workshop will equip you with the strategic vision, practical skills, and self-assurance necessary to develop content-driven campaigns that will generate traffic from media websites, social media platforms, and search engines, and eventually enhance conversions.

The one-day content marketing workshop will help you identify and create compelling content that your customers and potential customers will find useful, relevant and valuable and that will raise awareness of who you are and what you offer. As the Content Marketing Institute puts it: marketing is impossible without great content.

WHO IS IT FOR?
•   Anyone with responsibility for marketing any sort of business or organisation
•   Anyone who wants to raise the bar on their digital marketing know-how
•   Marketers who have to create content to engage their audience
•   Experienced content marketers looking to refresh their skills and learn new techniques

WHAT WILL YOU LEARN?
The workshop will take you through everything you need to know to implement content marketing as a technique in your business. If you are an experienced content marketer you will learn new techniques and tips to refresh your skills. Here is what we will look at:
•   What is content marketing?
•   Why is content marketing important?
• Exploring the different types of content, including social media, blogs, emails, web content, video, infographics, case studies, and many more
•   Where you can get inspiration for creating better, more engaging content for your business
•   How to promote and distribute your content to get the most out of it
•   Creating a content marketing plan
•   How to measure the effectiveness of your content marketing

It will be a session that is interactive, engaging and very enjoyable and all about helping you get the most out of the time, resource (and money!) your business invests in attracting business.

Most important, it’s about real-world ‘do-ables’ that you’ll be able to put into practice right away.