Fiona Norman- Managing Director of FN Research Ltd

I currently own and manage FN Research Ltd, a Bangor based market research agency.  My whole working career has been spent in the market research industry and over this time I have become a highly experienced research professional of both quantitative and qualitive techniques.

 

I come from an economic background and have research and consultancy experience across all areas of consumer and business-to-business research. 

 

My career began in London with one of the big international research agencies focusing on research within the FMCG Sector. I then returned to Northern Ireland a few years later to work for a leading local research agency and I have been fortunate to have worked with most of the leading businesses, government agencies and service providers in the Province during my career.    

 

Away from work, I spend most of my time outdoors, either walking my cocker spaniel or watching my sons play rugby. My true passion is horse-riding, returning to the sport again recently after many years of absence.

 

I  set up my own market research agency called FN Research Ltd in 2011, as I wanted to do things differently and put the customer at the heart of every project.  The company aims to offer innovative, creative and most importantly actionable solutions to strategic and marketing issues based on primary research, ….or, to put it in simpler terms……it arms organisations with the information they need to make essential business decisions, starting a very basic levels such as what do my customers think of my company, why do they buy my products/services, what would make them consider choosing another product service through to more advanced requirements such as testing new advertising and website options.