How to Make 2025 the Year You Get Your Business Known

Tuesday 18 February 2025

With 2025 well under way, many entrepreneurs are looking to kickstart their own businesses and launch their own products, services or projects. But in a world of constant noise, how do you get your name in front of the right people and grow your business? With these tips, you’ll be able to create a lasting impact and boost your profile to get your business known.

Refine your brand

Before you start to grow your business, it’s hugely beneficial to be clear on what your brand is and the perspective you’re offering. What do you want people to associate with you and your business? This step is all about standing out for the right reasons, so take some time to reflect on your strengths, values, and the goals you have for your business. This can then feed into each aspect of your online presence, from your website and LinkedIn profile to social channels and the content you produce.

Learn SEO best practices

One of the biggest challenges for any business is getting discovered in search engines, but it’s also one of the most important steps for acquiring customers and growing your online visibility. It’s important to tailor your optimisation strategy for your business and industry.
Ecommerce SEO, for example, requires a detailed approach that encompasses long-tail keywords, optimised product pages, and an understanding of buyer intent. Staying up to date with the latest techniques and SEO best practices will ensure your site remains at the top of those all-important search results.

Develop a content strategy

Content is vital for any business, and a strong strategy from the start will not only attract the right audience but keep them engaged. First, plan out your content type you want to prioritise—this might be blogs, podcasts, videos, or social media posts. Then consider how you’ll use that format to create content your audience wants to see. Maybe it will be behind the scenes footage or educational posts about your industry or area of expertise. You might want to create product highlights or explain the benefits of your services. Finally, create a schedule to stay consistent with your upload schedule.

Sign up for local events

Don’t forget to take your marketing efforts offline too. Joining local industry memberships or signing up for community events can be powerful ways to grow your business. These opportunities provide valuable platforms for networking with others in your industry, allowing you to connect with potential clients, partners, and industry leaders who can influence your growth.
Local memberships often offer exclusive access to resources, promotional opportunities, and business development workshops that can enhance your brand's visibility and also help you grow your skills. Participating in events helps showcase your products or services directly to your target audience, fostering trust and credibility within the community.

Stay authentic

Customers today value authenticity above all else—it’s not enough to simply offer quality products and services and consider your job done. They want to know who is behind the brand and get to know your core values and mission. It’s important when you’re shaping your branding that you communicate with genuine stories and authenticity which will resonate with today’s customers.
One way to do this is to use these opportunities to show what makes you, and your business, unique. Show your audience what you stand for and why working with you over a competitor will benefit them.

Invest in visual storytelling

Our world is more visual than ever before, so high-quality images and video content is no longer optional—it’s a necessity. People are more likely to connect with your business and brand if you can tell a story, so use visual content as a way of engaging with people. Stock footage should be avoided here. This one-size-fits-all approach comes across as disingenuous, so incorporate visuals that feel on-brand and personal to your business, such as moments from a recent event or unique shots of the team that capture the culture.

Build strong customer connections

A loyal customer base has immense power to help your business grow, so prioritise building those connections in 2025. This might mean improving your customer service or experimenting with personalised marketing to help your audience feel more valued.
Research has found that 57% of consumers will increase their spending with a brand if they feel connected to it, so it can make a massive difference to your conversion rates if you can take the extra time to find ways to connect that resonate with your target customers.

Raising your profile, both online and off, isn’t just about promoting your business and services. It’s building trust with your target customers and making your brand a recognisable name within your industry. You don’t need to implement all of these tips at once. Even small changes can make a huge difference to help you build a loyal following and set the foundations for more opportunities in the future.

Tuesday 18 February 2025