10 Top tips to attract new customers

Wednesday 30 October 2024

By Maire Nawaz | Director of Beecome More

Attracting new customers is vital for business growth and sustainability. In a competitive market, employing effective strategies to draw in new clients can make a significant difference. Here are some top tips to help you attract new customers and expand your customer base.

1. Ask for referrals: Referrals are one of the best ways to get new customers. Build referral-generating activity into the sales process. For example, always send a follow-up email thanking your customer for their business and ask for a referral. In addition, when you are following up with customers also ask for any referrals they may have.

2. Network: Generate connections by participating in networking events relevant to your industry and your customers. Approach the event with an attitude of “How can I help others?” and you will build relationships that will lead to new customers.

3. Offer discounts and incentives: Introductory offers or time-bound offers create a ‘buy now’ factor and will help boost sales. You can also give something extra away with the sale to entice the customer to buy now.

4. Re-contact old customers: Go through your customer contacts on a regular basis and, after six months or a year without an interaction or purchase, reach out to dormant customers with an enticing message to reconnect.

5. Enhance ‘lead generation’ on your website: Create a lead generation landing page, which provides value to potential customers so they will provide their contact details. This will increase your prospect list.

6. Partner with complementary businesses: Team up with businesses that have a similar customer base but aren’t in direct competition. Work together to see how you can target each other’s customers and drive new business.

7. Promote your expertise: Participate in industry panel discussions or online webinars, speaking at industry events or to groups your target customers belong to, or holding educational sessions or workshops will enhance your credentials and attract potential new customers with your subject expertise. I have personally used this tactic successfully to gain new clients.

8. Use customer testimonials: Cultivate your positive reviews and testimonials. Always ask for feedback and link to reviews on your website. Positive client feedback is powerful, and new customers are more likely to give info your business a try if they see others providing positive feedback. Also ask your clients for video testimonials.

9. Participate in community events: Raise your profile in your community by taking part in charity events and organisations. Sponsor a local fun run, charity, school or supply a sports team in your with equipment. It gets your name out there, which helps bring in new customers.

10. Provide Excellent Customer Service: Exceptional customer service can turn potential customers into loyal ones. Ensure your customer service is responsive, knowledgeable, and friendly. Provide multiple channels for customers to reach you. Positive customer experiences lead to word-of-mouth referrals and repeat business.

In summary, attracting new customers requires a combination of understanding your audience, leveraging digital marketing strategies, providing value, and building strong relationships. Stay proactive, adapt to changing market trends, and continuously refine your strategies to ensure ongoing success in attracting new clients. If you would like to grow your sales enquire about the Sales Growth Programme delivered via Beecome More. This is a success driven course which provides simple techniques which, implemented consistently over time, will deliver incredible results. To find out more email info@ beecomemore.com or visit www.beecomemore.com.

Wednesday 30 October 2024