Mastering Intentional Networking

Thursday 19 September 2024

By Eileen Donaghey of Donaghey & Chance.

In modern-day business, networking isn't just about collecting business cards or attending every event on your calendar. It’s about being strategic, purposeful, and intentional in how you build and nurture professional relationships. As women, it can be tempting to say yes to every invitation because we don’t want to let others down. However, we can't do everything, so it’s important to be intentional about how we spend our time. This approach, known as intentional networking, can be a game-changer for women looking to advance their careers and make meaningful connections for their businesses.

Understanding Intentional Networking
Intentional networking is the practice of being deliberate and strategic in how you develop your professional network. It involves carefully choosing which events to attend, how to interact with others, and how to follow up on connections. The goal is to create a network that aligns with your career objectives and personal values, rather than simply accumulating a large number of superficial contacts.

Choosing the Right Events
Not all networking events are created equal. When deciding which events to attend, consider:

• Relevance: Does the event align with your industry or career goals?
• Attendees: Will the right people be there? Research speakers and likely attendees.
• Format: Does the event structure suit your networking style? Some may prefer formal presentations, while others thrive in more casual settings.
• Location: Consider events in different parts of Northern Ireland to broaden your network beyond your immediate area. Are your ideal clients based in Belfast, or do you need to travel further afield?

Remember, quality trumps quantity. It’s better to attend fewer, more targeted events than to spread yourself thin across numerous irrelevant gatherings.

Making Meaningful Connections
Once you're at an event, focus on making genuine connections rather than simply handing out business cards. Here are some strategies:

• Prepare talking points: Have a few relevant topics or questions ready to discuss.
• Listen actively: Show genuine interest in others' experiences and perspectives.
• Offer value: Think about how you can help others, not just what you can gain.
• Be authentic: Let your personality shine through. Authenticity builds trust and rapport.

The real work of networking happens after the event. Follow up with new contacts within 48 hours. Send a personalised message referencing your conversation and suggesting a way to stay in touch or meet again.

Leveraging Digital Platforms
In today’s interconnected world, intentional networking extends beyond in-person events. Use platforms like LinkedIn to:

• Research potential contacts before events
• Stay connected with new acquaintances
• Share industry insights and engage with others' content

If you're short on time and can’t attend as many events as you’d like, tools like LinkedIn make networking easier. It also allows you to learn more about your new contacts' interests, enabling you to engage in more meaningful conversations.

The Long Game
Remember, intentional networking is about building relationships, not just exchanging contact information. It takes time and effort, but the rewards – in terms of career opportunities, business contacts, and personal growth – are well worth it. By approaching networking with intention and strategy, you’ll build a robust, valuable network that supports your career goals and contributes to your success in the Northern Irish business landscape.

About:
Donaghey & Chance (www.donagheychance.com) is a business development and marketing consultancy based in Belfast. They specialise in professional services, with an emphasis on the legal sector.

Thursday 19 September 2024